Render of The AU at Surfers Paradise.

A NEWCOMER to the Surfers Paradise skyline is luring the elite through the promise of a lavish lifestyle and sophisticated architecture.

The AU is a new boutique residential project by listed company ASF Group featuring 12 full-floor apartments starting from $3.35 million.

There are also two luxury penthouses on offer.

Residential facilities are set to include 24-hour concierge, a resident’s lounge with a wet-edge pool, sauna, gym and lounging terrace.

Render of The AU.

Render of The AU.

The full floor apartments span more than 250sq m and include a private foyer, study, three ensuited bedrooms and an open-plan living areas extending to beachfront balconies.

As well as beach, ocean and skyline views from its position on The Esplanade, the apartments are include imported stone, honed marble and herringbone timber flooring along with gold highlights.

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ASF Group director David Fang said The AU offered a lifestyle, service and style on a scale not yet seen on the Gold Coast.

“Surfers Paradise is one of the top places worldwide where people come to live, work and play,” Mr Fang said.

Render of The AU.

Render of The AU.

“The AU is the pinnacle of these elements, and will be the ultimate in lavish living for the elite few.”

The 19-level building, designed by the Archidiom Group draws inspirations from the sun, surf and sea.

Its high-end interiors are the work of Sydney designer Greg Natale, who was briefed to bring Versace into the 21st century.

Marketing agent Jamie-Lee Edwards, of Kollosche Prestige Agents, said The AU appealed to owner-occupiers downsizing from luxury riverfront and beachfront mansions across the Gold Coast.

“These stunning full-floor sky homes are exceptional in their capacity to cater to downsizers wanting premium space, high-end appointments, utmost privacy and world-class facilities at arms-reach,” she said.

Render of The AU.