The REAL Fight Over AI Music - Feat. CEO of Spotify and Grimes

When should artists get paid in a world with AI music?
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Artificial intelligence is changing how music gets made – and how musicians get paid. AI is letting people clone artists’ voices, create completely new songs as fake collaborations, generate lyrics in seconds, even produce full tracks just by typing in a few words. It’s all causing some to say AI will be “the death of music.”

Technology causes turning points in history. And I think we’re in one right now for music. The stakes are high: If we get this wrong, we could jeopardize how human musicians make money and art. But if we get it right, we have an opportunity to leap ahead in how we as humans get to express ourselves.

To really understand what’s happening with AI music, you need to understand how the music industry ALREADY works – and how it could be changing. In this video, I took a deep dive into that topic with the help of two people right in the thick of it: The artist Grimes and CEO of Spotify Daniel Ek.

00:00 What is happening with AI in music?
02:05 Why would we want AI music?
04:03 How are musicians using AI?
06:17 When should musicians get paid?
07:15 What is copying versus inspiration?
08:26 How does copyright work in music?
10:06 Should artists get paid for AI training on their music?
11:55 What happens when AI generates its own songs?
12:54 How could AI music be “huge if true”?

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Cleo Abram is an Emmy-nominated independent video journalist. On her show, Huge If True, Cleo explores complex technology topics with rigor and optimism, helping her audience understand the world around them and see positive futures they can help build. Before going independent, Cleo was a video producer for Vox. She wrote and directed the Coding and Diamonds episodes of Vox’s Netflix show, Explained. She produced videos for Vox’s popular YouTube channel, was the host and senior producer of Vox’s first ever daily show, Answered, and was co-host and producer of Vox’s YouTube Originals show, Glad You Asked.

Additional reading and watching:
Elf Tech, by Grimes:
Who Sampled, my favorite site to see sampled tracks:
Frank singing Lil jon:
Johnny Cash Barbie:
Linkin Park Pokemon:
An A.I. Hit of Fake ‘Drake’ and ‘The Weeknd’ Rattles the Music World, New York Times:
The Music Industry Has an AI Problem, Washington Post:
Spotify will not ban AI-made music, BBC:
Grimes Launches AI Software That Allows Anyone To Insert Her Voice Into Music, Hypebeast:


Gear I use:
Camera: Sony A7SIII
Lens: Sony 16–35 mm F2.8 GM and 35mm prime
Audio: Sennheiser SK AVX

I used music from Lickd for this video:

Get Unholy (Instrumental) by Sam Smith, Kim Petras and over 1M + mainstream tracks here
License ID: 81a29AAvBJO

Get Don’t Start Now by Dua Lipa and over 1M + mainstream tracks here
License ID: 2ZnbrkkMnz1

Get Paradise by Coldplay and over 1M + mainstream tracks here
License ID: nYJ7D662Gqk

I also used music from Tom Fox and Musicbed!

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Special thanks to Daniel Ek and Grimes for their thoughts on this conversation!
Thank you also to Angela Long for inspiring some of the graphics in this episode, based on a talk I did on this topic recently!

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