Today it is almost impossible to imagine a world without social media, but in the 2000s, the new technology was in its infancy. Many experimental networking sites were competing to become the definitive platform in what was starting to become known as “web 2.0.”
Before Facebook became the biggest social media platform in the world, the definitive website for networking with family and friends was Myspace. Launched by developers Tom Anderson and Chris DeWolf in 2003, Myspace gained an edge over competitors by actively encouraging musicians and creatives to share their work and build fan bases on the site, according to Britannica. (Users were also allowed to select a song to post on their profile.)
Though Myspace’s creators sold the site for $580 million in 2005, the website traffic went into terminal decline when users began migrating to Facebook over the next several years. Myspace, which was at one time the biggest social media website in the world, never recovered (via Forbes). However, in recent years, it has become clear that Myspace was hugely influential for subsequent generations of tech startups that came in its wake.