Independent female film characters come in all shapes and sizes. But cinema’s femme fatales often have one thing in common: they inevitably end up puffing smoke. As it turns out, that’s not a coincidence. It has to do with the women’s liberation movement of the 1920s, the American Tobacco company, and Edward Bernays- the father of public relations.

Bernays was the first person to use psychoanalysis to influence public opinion. In this episode we uncover the psychology of smoking as a power motif and its link back to the first public relations campaign.

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