A year ago, having just bought Twitter, Elon Musk walked into its HQ carrying a sink.

“Let that sink in” he quipped – then fired a large swathe of staff.

It was the first flavour of what has been a 12-month whirlwind of erratic change – not least the renaming of the company to X.

In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.

But, with advertisers wary and user metrics shaky, what’s next for X?

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