In the run-up to the midterms, the Democrats are employing a novel strategy to capture voter attention: thirst traps. From videos of Abdul El-Sayed pumping iron to Senator John Ossoff and his “Atticus Finch cosplay,” candidates are getting a boost from fan cams posted across social media.
Grace Panetta of The 19th says a lot of these videos, many of which are fan-made, are a way that Democrats are trying to gain back the ground they lost on the internet during the election in 2024.
You can listen to her full interview on Vox’s Today, Explained podcast wherever you get your episodes.
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