Clothing brands rely on influencers to drive internet trends and sell more clothes. Meghan Russell, founder of Detoure, a Los Angeles second-hand shop filled with influencers’ clothes, says some content creators will drop off around 10 bags of clothes a month.
“Because when your job is to post a new outfit every single day, you just acquire so much clothing.”
What has this cycle done to the market and our sense of personal style? And could second-hand stores be the answer to AI fashion slop?
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