Why your store’s PHP version matters (and how to check it)
Behind every WooCommerce store is software written in PHP. You don’t need to know how it…
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The United States’ new military strategy is a case of ‘AI peacocking’
The United States is set to become “the world’s undisputed [artificial intelligence-enabled] fighting force”. At least…
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What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a…
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How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like?…
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As authors abandon Adelaide Writers’ Week after cancelling of Randa Abdel-Fattah, is free speech in tatters?
In a statement, Abdel-Fattah accused the festival board of “blatant and shameless” anti-Palestinian racism and censorship….
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How Landyachtz built a personalized growth engine with Klaviyo and WooCommerce
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued…
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Michigan man learns the hard way that “catch a cheater” spyware apps aren’t legal
Despite being repeatedly told that people were using his product to spy on others without their…
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WooCommerce product types: a complete guide
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce…
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How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two…
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A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and…
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From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business…
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8 reasons the government should not introduce oral nicotine pouches to NZ
A recent systematic review aligned with this conclusion, noting there is no evidence oral nicotine pouches…
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Kit (formerly ConvertKit) Tutorial For Beginners | How To Use Kit
Learn how to use Kit (formerly ConvertKit) with this beginner-friendly tutorial. Discover the main tools, email…
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Systeme.io Tutorial For Beginners | How To Use Systeme.io
Systeme is an all-in-one platform for funnels, email marketing, automation, and selling digital products. This beginner…
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Weekly Roundup: Nvidia Whipsaws, Alphabet Gains, Ross Stores Climbs | Stock Movers
On this episode of Stock Movers, we look at some of the week’s biggest gainers and…
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Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with…
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Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday…
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Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler….
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Build customer trust and loyalty by syncing online and in-store orders with Square
Retail isn’t just about ringing up sales anymore; it’s about stitching together moments of customer trust…
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The Best Project Management Software (Expert Picks)
Managing projects across multiple tools and messages can quickly become chaotic. The right project management software keeps…
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Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning…
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Fragrance Revival improves refund rates by 32% with ShipStation and Woo
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house…
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OpenAI’s Atlas browser promises ultimate convenience. But the glossy marketing masks safety risks
Last week, OpenAI unveiled ChatGPT Atlas, a web browser that promises to revolutionise how we interact…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
