Marketing Trust in Real Estate: Inside the MagicBricks Strategy with CMO Prasun Kumar.
Prasun Kumar, CMO MagicBricks on Marketing Trust in a Category Where There is No Undo Button
As India’s real estate market enters one of its most dynamic phases, the role of marketing in shaping how homebuyers discover, evaluate, and decide has never been more consequential. In this interview, Ashad Hussain, Executive Editor, AdMirror sits down with Prasun Kumar, Chief Marketing Officer and Business Head at MagicBricks to discuss how the platform is transforming from a property listings site into a full-stack real estate partner, building emotional brand narratives in a high-involvement category, and the growing role of AI and technology in redefining the home buying journey.
With over two decades of experience across telecom, technology, and real estate, Prasun brings a rare combination of data-driven thinking and consumer insight to one of India’s most trusted property platforms. From the Pata Badlo Life Badlo campaign to MagicBricks’ ambition of becoming the one platform where a homebuyer never has to go anywhere else, he offers a candid and compelling view of what it takes to build a brand where trust, timing, and transformation are everything.
#realestatemarketing #magicbricks #marketingstrategy
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