Frozen yogurt is diet culture’s latest rebrand

In the 1980s, froyo was low-fat. In the 2010s, it was tart and customizable. Now, it’s high-protein, gut-healthy, and “clean.”

The packaging keeps changing, but the ideals underneath it look pretty familiar. Froyo’s latest comeback shows how diet culture has been repackaged as wellness.

Read more from Rachel Kurzius at the link in our bio.

Subscribe to our channel and turn on notifications (🔔) so you don’t miss any videos: http://goo.gl/0bsAjO

Vox.com is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out http://www.vox.com.

Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on TikTok: http://tiktok.com/@voxdotcom
Check out our articles: https://www.vox.com/
Listen to our podcasts: https://www.vox.com/podcasts

Similar Posts