FairPrice supermarkets to play Singapore music in nationwide push for local artists

The National Arts Council has partnered with FairPrice Group to bring Singapore music to everyday life, with local songs set to be played at 159 FairPrice supermarkets over the next three years. The initiative is expected to reach 500,000 listeners daily. Visuals of artistes and QR codes linked to curated playlists aim to increase audience numbers. The playlists will feature both established and emerging musicians across multiple languages and genres. Muhammad Bahajjaj reports.