As India’s marketing ecosystem undergoes rapid transformation, WPP used BREW 2026 as a platform to explore the forces redefining modern brand building. Held under the theme “Brewing Disruption: Where Disruption Fuels Creativity,” the event brought together leaders from media, entertainment, technology, creator economies, commerce, and advertising to discuss how disruption has become central to today’s consumer landscape.
In a special interview series on AdMirror.com, Creative Technology Lead at WPP, Niraj Ruparel joined Co-Founder & Editor-in-Chief of AdMirror.com Kalpana Ravi to discuss the shifts shaping India’s marketing industry, including AI-driven creativity, creator-led influence, commerce integration, data intelligence, and the future of platform-first branding. The conversations highlighted how brands must adapt to a fast-changing ecosystem where technology, culture, creativity, and speed are deeply interconnected.
#artificialintelligence #creative #technology
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