Social media is really strange these days: Increasingly, our feeds are starting to look uncanny, as AI slop proliferates all over the Internet. And for the professionals who are tasked with making content, whether it is social media managers or creators, it has been a head-spinning time of change. In this conversation, recorded at the Vermont in Hollywood, we get a primer on social media’s AI era with two veteran Internet commentators, Rachel Karten (social media consultant and the author of the Link in Bio newsletter) and Taylor Lorenz (founder of User Mag). We discuss why people are afraid to admit that they love some genres of slop, why the AI discourse is evolving so rapidly, and whether our time online is moving away from scrolling feeds to engaging with chatbots.
Chapters:
00:00:00 – Introduction to the LA Influencer Economy
00:01:50 – Guest Introductions
00:02:40 – Current Vibes in Social Media: AI-Generated Content in the Wild
00:03:45 – AI in Marketing Teams: The “AI Brain Boss” Problem
00:05:48 – Consumer Attitudes Toward AI-Generated Content
00:09:00 – The Value of Existing Creators in an AI World
00:10:00 – The Speed of AI Discourse and the Anthropomorphization of AI
00:13:18 – Productive Uses of AI in Marketing
00:14:35 – Chatbot Time vs. Scrolling Time: A Threat to Social Media
00:18:19 – The Future of Social Media Platforms in the Age of AI Slop
00:21:04 – Threads: The Most Toxic Social Media Platform
00:22:22 – Tips for Growing a Social Media Account in the Age of AI
00:23:29 – AI Voice Cloning and Digital Licensing of Creator Identities
00:24:18 – Instagram Content Formats and the Evolution of Social Interaction
00:25:31 – Conclusion and Sign-Off
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