“Time has moved on. So must bias.”
The International Advertising Association (IAA) India Chapter, in partnership with UNICEF and the Geena Davis Institute, has officially unveiled its groundbreaking study on Gender Representation & Inclusion Trends in Indian Advertising.
The discussion focuses on how stereotypes shape communication, why inclusive storytelling matters, and what the industry must do to move from bias to meaningful change. Featuring insights from experts across advertising, marketing, UNICEF, and the creative world, the report highlights the need for stronger, more responsible representation.
The video looks at the impact of Gen Z consumer expectations to the casting evolution driven by OTT platforms, hear firsthand from experts on how the media and communication industry aims to change how gender is portrayed.
From brand storytelling to casting choices and audience resonance, this conversation asks one key question: is Indian advertising ready to break the bias?
#indianadvertising #unicefindia #genderinclusivity
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