Election campaigns are one big marketing exercise, but swing voters are losing track of what the major parties stand for this federal election. Casey Briggs investigates how the parties lost their marketing mojo and what it means for Australian politics in 2025.
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00:00 Intro
00:50 Getting Gough Whitlam elected
03:05 Malcolm Fraser’s 1975 win
04:13 Lowest Labor primary vote
05:45 AFL fans – the ultimate loyals
07:51 Frank Bongiorno
08:11 Seat of Curtin
09:49 Protectionist Party
10:07 Dr Jill Sheppard
10:47 Building the Liberal brand
11:25 Van Winkle wakes up!
14:42 Howard’s battlers
15:30 Seats of Lindsay, Macarthur and Macquarie
17:39 Dr Andrew Hughes
17:50 Kevin 07
18:17 Tony Mitchelmore
19:44 Dr Rebecca Huntley
20:33 Should voting be compulsory?
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