Casetify’s personalized phone cases are endorsed by celebrities like Kylie Jenner, and the Hong Kong-based company partners with global brands like Disney and NASA, but success wasn’t always easy. Here’s how millennials Wesley Ng and Ronald Yeung turned Instagram photos into a company bringing in $300 million a year.

Produced by: Lauren Shamo
Supervising Producer: Jessica Leibowitz
Camera: James Goldman
Animator: Elham Ataeiazar
Reporter: Thomas Huddleston

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How Casetify Built A $300 Million Tech Accessory Brand