It’s easy to assume that Fitbit’s new Versa is intended for women. It’s compact, comes in pink, and now features Fitbit’s new female health tracking app, which makes it easy and convenient to monitor your menstrual cycle. But anyone who is looking for a waterproof, affordable, minimalist sports watch can benefit from the Versa’s accurate heart rate monitor, step counter, sleep tracker, and long battery life. If you shell out for Fitbit Coach, you can also get personalized training recommendations and access to quick, phone-free workouts.