Other online retailers don’t like Amazon’s big Prime Day event very much. And so, each year, the competition tries to steal attention away from Jeff Bezos and his summer shopping holiday by putting on sales of their own. This is good news for you, dear readers, because it means more competition, which leads to lower prices.

Most of these non-Amazon deals are from Walmart because it has the largest rival sale going, but we’ve also included highlights from Best Buy, the Microsoft Store, eBay, Dell, Newegg, and others. You can find a list of sales at the bottom, if you’d like to go searching on your own.

Updated July 18: Prime Day is over, and most of Google’s deals have gone with it, but many deals are still active. We’ve updated this entire article and added a few fresh deals. Most of these deals will end by July 20.

TV Deals

These are all decent 4K TVs, and most probably have smart features and apps like Netflix built in. We don’t think you should use them. Buy one of these 4K Media Streaming Devices instead. They’re more reliable, means your TV maker has less data on you, and likely a lot quicker.

Beats Headphones & Apple Deals

These are the biggest discounts we’ve seen this year on Beats. If you’re thinking of buying some of Apple’s hip headphones, this is probably the time. We’ve also seen a few good Apple deals we’ve included in this section.

Audio Deals

PC & Laptop Deals

PC and Laptop deals are in full swing for the summer. To counter Amazon Prime Day, Dell is holding a “Black Friday in July” sale. Horrible name aside, there are a lot of good PC deals. We’ve collected a few, along with some from Walmart and Microsoft.

• Dell 15-Inch Gaming Laptop for $910 (Was $1,300). It’s not powerful enough for VR, but this is a solid gaming laptop with an Intel i7 (7th Gen) CPU, 4GB Nvidia GTX 1050 GPU, 16GB RAM, and 512GB SSD storage.

• Dell 15-Inch Work Laptop for $480 (Was $680). This laptop has an Intel Core i5 (8th Gen), Windows 10 Home, 8GB RAM, DVD Drive, 1TB hard drive, Intel Graphics 620 GPU, and a 1080p screen.

• Dell 22-Inch HD Monitor for $100 (Was $200). There’s nothing particularly fancy about this 1080p monitor, but the price is fantastic. It’s a good size and flexible design. There are also decent 23-inch, 24-inch, and 27-inch monitors on sale.

• Logitech G810 Gaming Keyboard for $80 (Was $160). If you want a nice mechanical keyboard perfectly suited for gaming or work, this is it. Newegg also has this deal for $70, though supplies may be low.

• Microsoft Surface Laptop for $999 (Was $1,300). This model has an Intel Core i5 (7th Gen) CPU, Intel HD Graphics 620 GPU, 8GB RAM, 256GB SSD. The only downside is that it runs Windows 10 S out of the box, which means it will only run apps from the Windows Store.

• Microsoft Surface Pro + Type Cover for $800 (Was $1,159). This is a great deal for a well-specced Surface that comes with a type cover. Usually, you have to buy it separately. It has an Intel Core i5 (7th Gen) CPU, Intel Graphics 620 GPU, 8GB RAM, and 128GB file storage. 8/10, WIRED Recommends

• Alienware Aurora PC for $1,200 (Was $1,710). The Aurora is a very nice desktop PC that we’ve used for some time. This model has an Intel Core i7 CPU, Nvidia GeForce 1070 GPU, Windows 10, 16GB RAM, and 128GB of file storage.

• Acer 27-Inch Predator Gaming Monitor for $370 (Was $600). This is a G-Sync enabled monitor with a 1080p, HD LED screen—great for PC gaming.

Fitbit Deals

Fitbits don’t always top our list of Best Fitness Trackers, but it’s nice to see them at a good discount. Any of these Fitbits can help you get in better shape.

Gaming Deals

Home and Camera Deals

Google Deals

Amazon refuses to sell some of Google’s products because they compete with its Echo speakers, but we actually like them more! Google Assistant speakers topped our Best Smart Speakers and we recommended a Chromecast in our Best TV Streaming Devices roundup. Best Buy has most of these deals, too.

Store Sale Pages

These links take you straight to the deal landing pages on various stores that are holding sales.

More Prime Day Coverage

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